PPC (Pay Per Click) is a type of online marketing where advertisers pay each time someone clicks their ad. In exchange for paying, they get to display ads on search engine results pages (SERPs). There are many different types of PPC services including Google Adwords, Bing Ads, Facebook Advertising, LinkedIn Advertising, YouTube Advertising, Instagram Advertising, etc. Each service offers unique features and benefits. Depending on your budget, target audience, and goals, you may want to use several different PPC services at once. Here State SEO given some reasons why having PPC services is important for your business.
1. Increased Traffic
Having a website means people can find you easily. However, if no one knows about you, then no one will visit your site. Having PPC services helps increase traffic to your site. When people click on your ads, they’ll go directly to your site. You can track how much traffic each campaign generates and adjust accordingly.
2. Better Conversion Rate
When people click on your ads and land on your site, what do you think happens? Do they stay on your site or bounce back to the SERPs? If they bounce back, then you lost them. Having PPC services increases conversion rate. People who see your ads are more likely to convert than those who don’t.
3. Brand Awareness
If you have a brand, then you should definitely consider using PPC services. Your brand is your company name, logo, tagline, and everything else associated with your company. Having PPC services help build awareness around your brand. When people see your ads, they‘ll know who you are and associate your brand with your products and services.
4. Improved SEO
Search Engine Optimization (SEO) is the practice of optimizing your website content and structure to rank higher in search engines. Having PPC services will improve your SEO. Since you’re paying per click, you’ll naturally attract more visitors to your site. These visitors will be interested in your products and services and will be more likely to share your content.
5. Lower Cost-Per-Conversion
You already know that having PPC services will generate more traffic to your site. But did you know that having PPC campaigns will lower cost-per-conversion? When you run PPC campaigns, you’ll only pay for conversions instead of paying for impressions. Because of this, you’ll spend less money on advertising and still achieve the same amount of conversions.
6. More Conversions
Another benefit of having PPC services is that you’ll get more conversions. When people see your advertisements, they’ll be more likely to buy your products and services. As long as you’re running effective PPC campaigns, you can expect to receive more sales.
Frequently Asked Questions on PPC Services
Q: What is PPC?
A: Pay-per-click (PPC) is a way to advertise online. You pay each time someone clicks on your ad. There are two types of PPC advertising: Search Engine Marketing (SEM), where people type keywords into search engines to find websites; and Display Advertising, where ads appear on websites or mobile apps.
Q: How does PPC work?
A: When someone searches for something on Google, Bing, Yahoo, etc., they’re presented with results based on what they searched for. If you want to get your business seen on these sites, you have to bid on certain keywords. Bidding means paying money to show up higher in the list of search results.
Q: Do I need to know how to code?
A: No! We do everything for you. All we ask is that you provide us with accurate information about your company, products, services, and website.
Q: Can I use my own domain name?
A: Yes! Your domain name is just like your email address – it identifies your business.
Q: Will I lose traffic if I switch over to PPC?
A. Not at all! In fact, many businesses choose to go with PPC because it’s a great way to increase traffic and conversions.
Q: Is PPC expensive?
A: No. Many companies offer free trials. If you decide to continue with them, you only pay when you receive sales.
Q: Does PPC guarantee me sales?
A: No, but it does give you a chance to test out different keywords and landing pages.
