The integration of artificial intelligence (AI) in marketing has become ubiquitous in modern-day trade. It is rare to encounter businesses, regardless of their size or industry, that do not employ advanced AI marketing tools to bolster their brand image and promote their enterprises.
For bloggers, e-commerce entrepreneurs, and affiliate marketers, it is imperative to incorporate AI-powered marketing tools into their business strategies. This will enable them to execute a highly efficient marketing campaign and achieve their objectives with greater expediency. Consequently, leveraging AI technology in marketing endeavors is a crucial aspect of successful trading practices.
What is an AI Marketing Tool?
An AI marketing tool refers to a software application or platform that incorporates the use of artificial intelligence technology to facilitate automated decision-making processes. Such decisions are made through the analysis and interpretation of data gathered in conjunction with market trends. The primary objective is to devise a marketing strategy that can accurately predict and anticipate the behavior of prospective buyers.
Remarkably, this process is executed in real-time without requiring any human intervention. This ability to perform automated decision-making at an extraordinary pace underscores the formidable nature of AI marketing tools in the business. Therefore, the integration of AI marketing tools in trading has become increasingly essential for enterprises seeking to gain a competitive edge.
Best AI Marketing Tools You Should Be Using Today
1. Phrasee
Price: Custom Quote
Ideal for discovering and developing effective ad copy
Phrasee is an artificial intelligence (AI) tool that focuses on “brand language optimization.” This AI-powered marketing platform works by enhancing the brand language used by businesses in their marketing materials. Using a natural language generation system and a machine learning algorithm, it can generate a copy for emails, Instagram, Facebook, and even push notifications. As a result, the copy is human-sounding, brand-compliant, and effective. Its customers include Virgin and Dominoes.
2. Smartwriter.ai
Price: (Monthly) $49 for Basic / $124 for Popular / $299 for Pro
Best Features:
Ideal for developing personalized email outreach
Smartwriter.ai can help you automate your email outreach. This AI tool creates a personalized email with a personalized subject line to pique customers’ interest. It also generates backlinks, creates Shopify product titles and descriptions, and even conducts personalized cold email outreach.
It also supports integration with third-party tools and platforms to help you improve your cold email outreach process.
3. Optimove
Price: Custom Quote
Best Feature:
The built-in optimization marketing bot, Optibot
Optimove is a customer data platform that includes AI-powered marketing functions. It aids in the collection of data from various platforms in order to provide a unified view of all information in a single dashboard. Businesses can easily analyze or share information, as well as decide on marketing strategies.
Optibot, their artificial intelligence tool, scours and analyses all customer data provided to generate actionable insights. It can advise you on which campaigns to discontinue based on loss or alert you to which customers may be overly exposed to company communication.
John Hardy, Sweaty Betty, and the New York Racing Association Inc. are among Optimove’s clients (NYRA).
AI Marketing Tools for Content Marketing
4. MarketMuse
Price: Monthly – free for single users / $7.200 for standard users / $12.000 for premium users
Feature:
SEO, long-form content creation, and optimization
MarketMuse takes pride in incorporating AI technology into all of its services. The tool is intended for businesses that require assistance in creating optimized long-form content such as emails, sales copy, landing pages, or articles.
It begins by conducting extensive AI research on the subject. Then, based on the subject selected, it generates a first draught to assist users in getting started with the copy. It also includes key performance indicators (KPIs) and a content brief to serve as a guide. Users can continue to edit the copy using the built-in editor and shape it based on the AI’s suggestions.
5. Acrolinx
Price – Custom Quote
The best feature is:
Scores existing content to ensure that it adheres to brand metrics and guidelines.
This AI-powered marketing software improves content quality so that it meets brand standards. This tool is used by large corporations such as Google and Amazon to ensure that all of their marketing content is consistent with their brand. You can customize the style, tone, grammar, and even the wording. Its AI will review the content and make suggestions for improvement.
6. GrowthBar
Monthly Cost: $29 for Standard, $79 for Pro, and $129 for Agency.
The best feature is:
Excellent content generation feature.
GPT-3 AI is used by GrowthBar to automate content generation. It can recommend keywords, word counts, links, images, and more. The tool can provide extensive backlinking as well as generate blog post content outlines. A Chrome extension is also available.
OpenAI, a company co-founded by Elon Musk, developed GPT-3 AI technology. It’s the first AI technology to pass the Turing Test, which ensures that written copy sounds as human as possible.
7. Brandwatch Consumer Intelligence
Monthly Cost: Custom Quote
The best feature is:
A plethora of data that provides powerful insights
Brandwatch’s suite includes two main solutions: consumer intelligence and social media management. Market research, brand management, content marketing, crisis management, and influencer marketing are just a few of the applications for these two solutions.
Not only does it provide a variety of use cases, but it has been around for more than a decade, so you can expect a wealth of data. However, where it really shines is in assisting you to put all of that data to good use. Its consumer intelligence (CI) platform is an AI-powered solution that generates actionable insights to help you better understand your consumers, as well as your brand and where it fits in the current market. It provides a comprehensive understanding of how customers perceive brands, products, and industry trends. You can then use its flexible user interface or one of its dozens of live visualizations to help you make sense of all the data. Brandwatch CI Platform, with its detailed insights and timely analysis, assists organizations in remaining agile and responsive in today’s rapidly evolving marketplace.
8. InstaText
Monthly Cost: $11.99 per month for single users / Custom Quote for Business and Scholar
The best feature is:
Checks for basic grammar and spelling while keeping the writer’s voice intact.
InstaText, like Grammarly, is an online AI-powered writing tool. It performs basic functions such as grammar and spell checks, but it also rewrites sentences to improve readability. Its most important feature is its ability to ensure that the writer’s tone and style are preserved despite the rewrite. This is critical for brands that want to maintain their authentic voice across all channels.
Another great feature of InstaText is the ability to specify multiple keywords. When you use the program, the keywords are preserved in their original form, saving you time when editing the copy.
9. Grammarly
Monthly Cost: Basic is free; Premium and Business require a custom quote.
The best feature is:
Strong grammar and spell checker
Grammarly is one of the most effective free marketing tools for any company. This powerful artificial intelligence content marketing platform enables businesses to double-check their written copy to ensure it is polished and professional.
It has highly accurate artificial intelligence that checks spelling and grammar in real-time online. You can, however, install it as a Google Chrome extension. Premium and Business editions include more powerful features such as checking for tone, clarity, and style.
10. Seventh Sense
Monthly Cost: (Monthly) Hubspot starts at $64 and Marketo starts at $360.
The best feature is:
Email marketing campaign optimization
Seventh Sense, an AI email marketing campaign tool, ensures that your emails are delivered at the optimal time for each customer. This personalized service enables marketers to engage with their audiences more effectively, knowing that their emails will be opened at the most appropriate time.
The intelligent platform also aids in increasing email deliverability, which raises the sender score. This is a critical parameter for businesses that send hundreds or thousands of emails per week. Seventh Sense is only compatible with Hubspot and Marketo.
11. DeepL
Monthly Cost: Starter costs $8.74, Advanced costs $28.74, and Ultimate costs $57.49.
The best feature is:
Files and documents are translated instantly and accurately.
If you have a business that serves a global market, it is advantageous to provide accurate translations of your marketing content or copy. DeepL is a powerful AI tool that can translate documents and files into a variety of popular languages. It not only translates the text word for word, but it also adds subtle nuances and words that some of the most powerful translation tools, such as Google and Microsoft, struggle to understand. The end result is fluent, accurate, and easy-to-read text.
12. Jasper.ai
Monthly Cost: Starter (20,000 words) costs $40, while Boss Mode (50,000 words) costs $82.
The best feature is:
Your content marketing strategy will be automated.
Jasper, formerly Conversion.ai, is an advanced AI marketing tool designed to generate high-quality ad copy, emails, landing pages, articles, and social media posts. To generate human-sounding text, this tool employs OpenAI’s GPT3-model. It also includes AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework templates. Simply enter your brand or product name, and it will generate the copy for you.
This powerful AI can also generate product descriptions for e-commerce stores. With the click of a button, it can generate Amazon product bullet points or descriptions, as well as title and meta descriptions.
AI Chatbot and Monitoring Tools
13. Chatfuel
Monthly Cost: / $11.99 for Small Business / $199 for Large Enterprise
The best feature is:
Customers can reach you 24 hours a day, 7 days a week.
Chatfuel is one of the most popular chatbots on the market. It aids in the automation of FAQs as well as the qualification of leads before they are directed to a live sales agent if they are ready to buy.
It also integrates with a variety of third-party tools such as Calendly, Shopify, and Google Sheets. They even have an API if your system requires a customized integration.
14. MobileMonkey
Price: Custom Quote
The best feature is:
The real-time multi-platform bot with excellent B2C capabilities
Mobile Monkey is a multi-platform chatbot creator that makes it simple for businesses to manage their marketing chat content. It has a unified chat inbox as well as a toolbox of integrations for easy campaign scaling. They also provide InstaChamp, a fantastic marketing chatbot designed specifically for Instagram businesses.
15. ManyChat
Monthly Cost: (Monthly) Free / $15 for Pro
The best feature is:
Phone numbers and email addresses are captured.
Manychat has established itself as a major player in the world of AI chatbots. It’s simple to use and well-designed for sales and marketing. ManyChat is primarily focused on Facebook Messenger, but it also supports Instagram Direct. The AI tool is easy to use and promises users that they can set up a bot in as little as 20 minutes.
AI SEO Tools
Monthly Cost: $39 per month; Team: $99 per month; Pro: $149 per month; Enterprise: $249 per month.
The best feature is:
Effective social media reputation management
A company’s reputation is everything. Brand24’s powerful AI social media monitoring tool allows brands to track positive and negative feedback about their business in real time. It searches the web for conversations about the brand, products, and competitors.
Aside from monitoring brand reputation, it also allows you to assess marketing campaigns and address potential issues before they escalate.
17. Surfer SEO
Monthly Cost: Basic is $49, Pro is $99, and Business is $199.
The best feature is:
SERP Analyzer that is easy to use
Designed to optimise blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer can also evaluate keywords using Google’s BERT method and has over 500 ranking metrics for content analysis.
18. Frase.io
Monthly Cost: (Monthly) Solo is $14.99, Basic is $44.99, and Team is $114.99.
Best Feature:
Frase.io makes it easier and faster to create SEO-optimized content. When you enter a topic, Frase automatically compares and pulls data from the top sites that use the same keyword. This artificial intelligence marketing tool then generates an SEO-friendly outline, allowing you to write content that will rank higher in search results.
Frase will grade your work as you create it. The higher your score, the higher your content will rank in comparison to competitor sites.
AI Social Media Tool
19. Smartly.io
Price: Custom Quote
Best Feature:
Allows for the testing of creative advertisements across multiple platforms.
Smartly.io is an AI-powered ad marketing tool that allows teams to plan, test, and launch only the most effective advertisements to their target audience. It integrates with a variety of major platforms, including Facebook, Snapchat, Pinterest, and Instagram, allowing businesses to manage all of their ad marketing from a single dashboard.
One of its advantages is that it allows for modular ad testing across multiple channels. This enables businesses to determine which ad designs are performing the best.
20. Emplifi.io
Price: Custom Quote
Best Feature:
Discovering and tracking influencer marketing
Emplifi.io is an AI marketing tool for social media management that allows you to manage all of your social media profiles from a single dashboard. You can use it to track the performance of campaigns.
Its best application, however, is to track your influencer marketing. The unified dashboard allows you to find, vet, and communicate with your influencers. It also provides insight analytics and allows you to schedule posts for optimal results.
This tool is also used for marketing by large corporations such as McDonald’s, Pinterest, Instagram, and YouTube.
Why Use AI-Powered Marketing Tools?
The most important reason why artificial intelligence marketing tools should be present in every business is speed. AI tech crunches massive amounts of data from platforms such as social media, email, and the Web. It also bridges the gap between data and actionable solutions for improving your marketing and sales campaigns.
The Benefits of Using AI in Marketing
Automates decisions
One of the most significant advantages of AI marketing technology is its ability to automate data-driven decisions in real-time. In marketing, data is everything. It can demonstrate how your customer will react to your message or advise you on the best strategy to use for your email marketing campaigns.
Saves time and money
When it comes to marketing campaigns, every company wants to save money. An AI marketing tool may require an initial investment, but it will pay dividends by saving you money. It enables businesses to work quickly and efficiently without having to pay for manual labour. Instead of hiring an entire team, you can concentrate on finding employees to perform critical tasks. AI technology also reduces human error.
Creates real-time personalization
Customers expect you to understand their needs. AI marketing tools can help by adapting your sales and marketing strategy to create a personalised experience for each individual customer. Predictive analysis can be used by artificial intelligence to gain a better understanding of customer behaviour and purchasing habits. This is the same technology that Google, Netflix, and Instagram use to recommend movies and posts to you.
Imagine the possibilities of being able to guide customers to a specific product or service based on their previous interactions with the company. Providing a personalised experience allows them to form a bond with your brand. In fact, today’s consumers expect brands to provide a personalised message rather than a generic one.
Increases Return of Investment (ROI)
Smart marketing tools like this one enable marketers to maximize the information produced while avoiding wasting money on other campaigns.
Furthermore, AI technology provides deep customer insight and reveals what your buyers want. It also groups warm leads and guides them to the next step, resulting in a sale and an increased ROI for your company.
How to Use Artificial Intelligence (AI) in Marketing
There are numerous ways to use top AI marketing tools for your business, ranging from forecasting sales to creating content to improving the customer experience. Here are a few recommendations:
Content Generation
Content is the primary motivator for digital marketing. Companies would struggle to sell their products or persuade customers to buy without it. Writing and creating content can take many hours per day. Marketers must plan their targets, write the copy, edit it, and then distribute it at the optimal time to maximise impact.
Artificial intelligence marketing tools can help in this regard by streamlining the content creation process. It can use various social media marketing platforms to automate messages or improve engagement.
Automated Email Marketing Campaigns
The best AI email marketing tools enable marketers to easily create effective emails that engage customers and maintain brand relationships. Emails are one of the most common marketing tasks. Businesses can use an AI tool to reduce the amount of time they spend researching, creating, and testing email content.
Chatbots
An AI chatbot is perfect for nurturing a lead. When properly configured, a chatbot can improve customer service. These bots can answer repetitive questions about a product or service’s price or availability. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help to ensure that customers do not feel ignored when attempting to contact you.
Control Dynamic Pricing
Dynamic pricing occurs when the price of a product or service changes based on market conditions and the item’s supply or demand.
Because it allows retailers to update their prices several times per day, AI-powered tools can use this pricing strategy to increase margins. Dynamic pricing is best demonstrated by hotel booking websites or airline companies, where prices fluctuate based on availability.
Forecasting Sales
To thrive, businesses need to have target revenues and find a way to ensure this goal is achieved throughout their campaign period. The use of AI marketing programs allows marketers to understand and estimate potential sales based on customer data and past purchasing behavior.
This predictive insight enables businesses to predict which products will become top sellers, how many they should stock to avoid inventory issues, and which items require additional promotion.
Conclusion
Machine learning and AI marketing are not new concepts. For years, businesses have looked to technology to improve their work systems and gain actionable insights to increase revenue. However, in today’s increasingly digital landscape, the use of top AI marketing tools is regarded as a necessity rather than a luxury.
As a business, it’s critical to use artificial intelligence marketing tools to build a long-lasting, forward-thinking brand.
Frequently Asked Questions on AI Marketing Tools
What is an AI marketing tool?
An AI marketing tool is a software application that uses artificial intelligence (AI) techniques, such as machine learning, natural language processing, and computer vision, to help marketers analyze and optimize their marketing campaigns. These tools can help marketers to automate certain tasks, gain insights into consumer behavior and preferences, and make data-driven decisions to improve their overall marketing strategies.
Some examples of AI marketing tools include:
- Chatbots – AI-powered chatbots can help businesses to automate their customer service and engage with customers on messaging platforms.
- Personalization engines – These tools use machine learning to analyze customer data and create personalized experiences across various channels.
- Predictive analytics – These tools use machine learning algorithms to analyze historical data and predict future outcomes, such as customer behavior, sales trends, and more.
- Image and video recognition software – These tools use computer vision to analyze images and videos and can help marketers to identify brand logos, products, and other elements in social media posts and online content.
- Voice assistants – Voice assistants like Amazon Alexa and Google Home can help businesses to engage with customers and create personalized experiences using natural language processing.
How AI is used in digital marketing?
AI is used in digital marketing in a variety of ways, including:
- Predictive analytics: AI algorithms can analyze large amounts of data to predict customer behavior, such as which products they are likely to buy or which channels they prefer to use for engagement.
- Personalization: AI tools can analyze customer data to create personalized experiences across various channels, such as personalized email campaigns, product recommendations, and customized landing pages.
- Chatbots: AI-powered chatbots can help businesses to automate customer service and engage with customers on messaging platforms.
- Image and video recognition: AI-powered image and video recognition software can help businesses to identify brand logos, products, and other elements in social media posts and online content.
- Voice search optimization: As more people use voice search assistants like Amazon Alexa and Google Home, AI can help businesses to optimize their content for natural language search queries.
- A/B testing: AI can help businesses to optimize their digital marketing campaigns by automatically testing different variations of ads, landing pages, and other elements to find the most effective combination.
Which is the best AI tool?
There is no one “best” AI tool as the effectiveness of an AI tool depends on the specific use case and the business needs. However, there are several AI tools that are commonly used in various industries:
- Google Cloud AI Platform: This is a cloud-based platform that offers a suite of AI tools, including machine learning, data analytics, and natural language processing.
- IBM Watson Studio: This is an enterprise-level platform that provides a suite of AI tools, including machine learning, data visualization, and predictive analytics.
- Microsoft Azure AI: This is a cloud-based platform that offers a range of AI tools, including machine learning, natural language processing, and computer vision.
- Hootsuite Insights: This is a social media monitoring tool that uses AI to analyze social media data and provide insights on brand sentiment, audience engagement, and more.
- Salesforce Einstein: This is an AI-powered platform that provides a suite of tools for sales, marketing, and customer service, including predictive analytics and personalization.
- Optimizely: This is an experimentation platform that uses AI to automate A/B testing and optimize digital experiences.
What are some examples of AI in marketing today?
Three key examples of artificial intelligence in marketing:
- Using AI to improve overall customer satisfaction and experience
- Using artificial intelligence for dynamic and competitive product pricing
- Examining social media influencer messaging in relation to previous brand partnerships
