How much time do you spend each day searching for new ways to improve your eCommerce store? Are you looking for a way to increase sales or boost conversions? If yes, then here State SEO provides this guide for you.
Ecommerce has become one of the fastest growing industries in recent years. The number of online shoppers continues to rise, and they expect to get their purchases delivered at lightning speed. This means that retailers must constantly innovate and adapt to stay competitive.
This guide will teach you how to optimize your eCommerce site for mobile devices, create effective landing pages, and build high converting email campaigns. Learn how to leverage social media marketing, SEO, and PPC to maximize your profits.
SEO (Search Engine Optimization)
SEO stands for search engine optimization. It’s basically how you get traffic from Google, Bing, Yahoo, etc.
1. Why do I need SEO?
You may not think about it, but if you’re reading this article right now, then you’ve probably already been using search engines to find information online. If you want people to find your website, you’ll need to optimize it for search engines.
2. How does SEO work?
If you have ever searched for something on Google, you know that the first page of results is generally sponsored by companies who pay to be at the top of the list. These companies spend money on advertising to make sure their ads show up near the top of the list, even though they don’t necessarily offer the best content.
When someone searches for something, they type in keywords into the search bar. When someone types in those same words, the search engine looks at what websites are optimized for those keywords. So if you want to rank higher than your competitors, you’ll need to make sure your site is optimized for those keywords.
3. How do I start optimizing my site?
There are many different ways to go about doing this. You could hire a company to do it for you, or you can learn how yourself. Either way, here are some tips to help you get started.
First, you’ll need to figure out what keywords you want to target. Think about what people would actually use to search for your product or service. Then write down these keywords in order of importance.
Next, you’ll need to create a plan for how you’re going to implement them. Do you have enough time to devote to this project? Will you need to hire a professional to help you? Are you willing to put in the effort to learn how to do it yourself? Once you have a plan, you can move forward with implementing it.
Finally, you’ll need to monitor your progress. Make sure you keep track of where you stand compared to your competition. If you notice that you’re losing ground, take action immediately!
SMM (Social Media Marketing)
Social media marketing is a great way to get free exposure for your business. Most social networks offer tools to help promote your content, increase engagement, and reach customers. To start using social media marketing, you’ll need to create a profile for your business on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. Then, you’ll want to engage with your followers and begin building relationships with them!
1. Facebook
Facebook is the largest social network site in the world. It was founded in 2004 and now boasts over 1.65 billion active users each month. Facebook offers its members a place to share pictures, videos, and status updates. It also provides them with a platform to connect with friends, family, and business contacts.
2. Twitter
Twitter is a microblogging website where registered users post short messages called tweets. Tweets are restricted to 140 characters and can be sent via direct message or retweeted by other users. Twitter became popular in early 2007 after Mark Zuckerberg launched the service while he was at Harvard University.
3. Instagram
Instagram is a photo-sharing application owned by Facebook Inc. Founded by Kevin Systrom and Mike Krieger, it is currently headquartered in San Francisco, California. The app enables people to take photos, apply filters, and add text captions before sharing them on the internet.
4. YouTube
YouTube is a video hosting website owned by Google Inc. It was launched in February 2005 and soon grew to become the second most visited website in the United States. Users can upload, view, rate, comment on, subscribe to, search for, and watch user generated content including videos, live streams, and TV shows.
5. LinkedIn
LinkedIn is a professional networking website aimed at both job seekers and employers. In addition to connecting professionals, the website contains groups focused on topics ranging from career advice to industry news.
6. Pinterest
Pinterest is a virtual pinboard website that lets users collect and organize images based on their interests. Each image is referred to as a “pin” and users create themed collections they call “boards.” Pins can be saved directly to boards or uploaded to board-specific albums.
7. Snapchat
Snapchat is a smartphone messaging app that allows users to send photographs that self destruct in seconds. Registered users can set the length of time their snaps remain viewable before disappearing.
Email Marketing
Email marketing is a great way to reach out to customers and potential customers. You can use email marketing to promote your business, sell products, and even just keep in touch with your current clients. Here are some tips to help you get started with email marketing.
Create a list of people who might be interested in what you have to offer. If you’re selling something, make sure they want it before sending them any emails.
Make sure you’re using a reputable service provider. There are many companies that claim to provide email services, but only a few actually do. Look for reviews online and ask around if someone knows about a good company.
Don’t send spam! Spam is unsolicited bulk email sent to random people. Most ISPs don’t allow their users to receive spam, so if you’re going to market anything online, make sure you’re not sending spam.
Use subject lines that catch attention. A subject line should be short and informative. Try to avoid long paragraphs and unnecessary information.
Include a call-to-action (CTA) at the end of each email. CTAs are links that lead recipients back to your website or landing page. When you send an email, try to include a CTA somewhere in the body of the message.
Track your results. Once you start getting responses, track how many people opened your emails and clicked on your CTAs. Then, look at the conversion rates of those clicks.
Be consistent. Send regular emails to your subscribers. If you send too much email, people may unsubscribe.
Keep your messages brief. People get hundreds of emails a day, so they won’t read everything you write. Keep your messages concise and interesting.
Offer discounts. Give away freebies or offer special deals to encourage people to open your emails.
Always reply to comments and questions. Responding to customer feedback shows that you care about your customers’ opinions.
Add value. Provide useful content that adds value to your audience’s lives.
Ask for feedback. Let your customers know what you think works well and what doesn’t work so well.
Update your content regularly. Change your content frequently to keep things fresh.
Mobile Marketing
1. Mobile marketing is a type of advertising that uses mobile devices to reach consumers. These ads may take the form of text messages, emails, short message service (SMS) messages, multimedia messaging service (MMS), push notifications, or apps.
2. Mobile marketing differs from traditional forms of marketing because it is not only about reaching potential customers at any given time, but also about attracting those who have already shown interest in your business.
3. There are many different ways to use mobile marketing to promote businesses including sending out coupons, special offers, promotions, advertisements, and product announcements.
4. Mobile marketing provides companies with a way to connect with customers and prospects while they are actively engaged in other activities.
5. Mobile marketing provides a unique opportunity for businesses to provide customer service and increase brand awareness.
6. In addition to using mobile marketing to attract new customers, some businesses use it to encourage repeat purchases.
7. Mobile marketing helps businesses save money by reducing their printing costs and paper usage.
8. Many people turn off their phones when they go shopping or do other things where they expect to receive phone calls or SMS messages. By sending out mobile marketing messages, you ensure that your message gets delivered even if someone turns off their phone.
9. Mobile marketing is especially useful for small businesses that need to get their name out there without spending a lot of money.
10. Mobile marketing is also helpful for getting the word out about events or sales.
11. Mobile marketing is also effective for providing information about services and products.
12. Mobile marketing is also useful for encouraging people to make donations.
13. Mobile marketing is also great for promoting charitable organizations.
14. Mobile marketing is also good for keeping customers updated about changes in hours, locations, and specials.
Google Ads
Google ads are advertisements that appear at the top of search results pages. These ads are paid for by advertisers who pay each time someone clicks on their ad.
Advertisers bid on keywords they want to target. When someone searches for a keyword, Google displays the highest bidder’s advertisement first. If two or more people bid on the same keyword, Google shows them both.
The advertiser pays only if someone clicks on their ad, not if someone visits the website. So, the more visitors a website gets, the less money the site makes per click.
There are three types of ads: text-only, image-based, and video-based. Text-only ads have no images or videos; they just display text. Image-based ads have an image along with some text. Video-based ads have an animated image and sound along with some text.
Google charges advertisers based on how many impressions (how many times the ad appears) and clicks (when someone clicks on the ad). Impression costs range from $0.01 to $0.10 per thousand impressions. Click costs vary depending on where the ad is placed.
For example, a banner ad that runs on a website might cost $0.05 per click, while an ad that runs on YouTube might cost $0.20 per click.
Google uses a complex formula to determine what price to charge. In general, the higher the quality of the ad, the lower the price.
To get started, create a free account with Google AdWords. Then, choose a campaign type. You can use either CPM (cost per 1,000 impressions) or CPC (cost per click).
You can set bids manually or let Google automatically adjust bids based on your performance.
If you’re using CPM, you’ll need to decide whether to pay for clicks or impressions.
CPC lets you pay only for clicks, so you don’t have to worry about paying for impressions. However, you won’t know how much traffic your ads generate until after the fact.
Once you’ve chosen a campaign type, you can start setting bids. To do this, select the Bid option in the upper right corner of the screen.
Bid amounts depend on several factors, including the number of keywords you’re targeting, the location of your audience, and the competition for those keywords.
When you’re ready to run your campaign, click Start Campaign.
SMO (Social Media Optimization)
SMO stands for Social Media Optimization. SMO is the practice of using social networking websites to increase brand awareness, traffic to a website, and sales conversions. SMO is a subset of marketing that uses online platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and blogs to promote products and services.
The goal of SMO is to use social media to attract attention and drive traffic to a website. Once visitors arrive at the site they should ideally complete some sort of action, whether it’s signing up for a newsletter, downloading a white paper, watching a video, or buying a product.
There are many different types of social media sites including Facebook, Twitter, LinkedIn and others. Each type of site offers its own unique set of features to help businesses market their brands.
Facebook is a popular social network among consumers and business owners alike. According to recent studies, over 50% of people who log onto Facebook are actually consuming content posted by companies.
Twitter is a micro-blogging platform where users share short messages called tweets. Tweets are only 140 characters long and often include links back to web pages, images, videos, or news articles. Businesses use Twitter to communicate with customers and potential customers about promotions, events, and company news.
LinkedIn is a professional networking site that helps professionals find jobs and opportunities. Users create profiles that summarize their work experience, education, skills, and interests. Companies use LinkedIn to post job openings and recruit employees.
YouTube is a video hosting service that enables users to upload and view videos. Many businesses use YouTube to host free educational videos and tutorials. These videos serve as great tools to inform consumers about a company’s products and services.
Content Marketing
Content marketing is a type of marketing where content is created to attract attention online. This could be anything from videos to articles. The goal of content marketing is to create valuable content that is interesting enough to keep people interested. There are many different ways to use content marketing to promote your business. Here are some examples of how content marketing works.
- Create a blog about your product or service. You can write about what you do and answer questions. People who are searching for information about your industry may find you.
- Use social media platforms to share information about your company. If you have a Facebook page, you can post links to your website and other useful information.
- Write press releases about your company and send them to local news outlets.
- Share infographics about your industry. Infographics help make complicated topics easier to understand.
CRO (Conversion Rate Optimization)
The goal of CRO is to make the user’s experience as enjoyable as possible. A well-optimized website should load fast, be visually appealing, and provide a great user experience.
There are many different aspects to CRO. Here are some of the most important ones:
Optimizing Landing Pages
Landing pages are webpages that lead people to your business. You want these landing pages to convert visitors into customers. There are two types of landing pages: sales pages and informational pages. Sales pages are designed to sell a product or service. Informational pages are designed to inform visitors about your company and what you do.
Optimizing Content
Content is everything on a webpage. It includes text, images, videos, links, buttons, forms, etc. Content is the most important aspect of any page. If you don’t have enough content, then no matter how pretty your design is, no one will read it.
Optimizing Calls To Action
A call to action is a button or link that directs someone to take an action. These actions could be signing up for your newsletter, subscribing to your blog, downloading your app, or purchasing something.
Optimizing Images
Images are often overlooked when designing a website. But they play a huge role in the user experience. People spend less than half a second looking at them. So if you use low quality images, then you’re losing out on potential conversions.
Optimizing Links
Links are important because they direct people to other websites. When people click on a link, they expect to go somewhere else. If the destination isn’t relevant, then they’ll leave.
FAQ on Modern Digital Marketing for eCommerce
Question: What Is Digital Marketing?
Digital marketing is a set of marketing activities including search engine optimization (SEO), content marketing, social media marketing, influencer marketing, email marketing, mobile advertising and display advertising.
Question: How Does Digital Marketing Work?
Digital marketing uses many channels and tactics to connect with customers where they spend their time online. Through paid and unpaid channels, brands attempt to present themselves creatively, build brand awareness, demonstrate their credibility, and acquire new customers.
Question: Why Should I Use Digital Marketing?
Digital Marketing helps businesses reach out to its target audience at a fraction of cost compared to traditional methods. In addition, digital marketing provides real-time results that help business owners track the progress of their campaigns.
Question: How Do I Get Started With Digital Marketing?
There are several ways to start using digital marketing. You can create a website, launch a blog, begin posting on social media, and develop a social media strategy. Alternatively, you can hire an agency or freelancer to handle these tasks for you.
Question: Where Do I Find Digital Marketing Experts?
You can find digital marketing experts through local business directories, LinkedIn, Facebook, Google, and Twitter.
Question: What Are Some Best Practices for Digital Marketing?
The following are some best practices for effective digital marketing:
• Create great content. Content marketing is a cornerstone of any successful digital campaign. Make sure you have a variety of content types across various platforms.
• Optimize your site. Use keywords strategically throughout your site’s copy and HTML code. Also make sure your site is crawlable by search engines.
