SEO Tools

112 Top SEO Tools That Are 100% Free

Digital Marketing Tools

If you want to get started with SEO or improve your results, here are 110 of the best free SEO tools you should use.

SEO (search engine optimization) is the practice of optimizing your website so that it appears higher in search engines such as Google.

If your site isn’t ranking as high as you’d like, it’s time to reconsider your SEO strategy.

SEO tools, both old and new, make it easier for site owners to find out what they need to do to stay on top.

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What Are the SEO Tools?

SEO tools provide data and alerts about your website’s overall health and success.

They assist in identifying areas of opportunity as well as weaknesses or issues that may be preventing you from ranking and earning visibility in the SERPs.

SEO tools, like actual tools, each serve a specific purpose.

There are Some SEO tools that can help you with:

  • Analytics.
  • Keyword Research.
  • Links.
  • Local SEO.
  • Mobile SEO.
  • On-page SEO.
  • Research.
  • Rank Checking.
  • Site Speed.
  • WordPress SEO.

SEO tools are extremely useful, but you must understand how to use them in order to get the most out of them.

There are even a few toolkits that can assist you in areas other than those just mentioned, providing you with a more comprehensive view of your SEO performance.

Did You Need SEO Tools?

Yes, in a nutshell.

Consider attempting to build a table with only your hands.

You’d never get very far, would you?


You will require tools such as saws, measuring tapes, drills, and screwdrivers, to name a few.

You can only get so far with your hands if you want to build a website.

You could build a website without tools, but you wouldn’t know:

  • How many people visit your website.
  • Whether or not traffic has decreased significantly.
  • If you find any HTML errors, please let us know.
  • The number of links you have.
  • What keywords could you use to attract more visitors?

And much, much more.

What are The Best Free SEO Tools?

If you want to get started with SEO or improve your results for the low, low cost of $0, here are 110 of the best free SEO tools to use.

1. Free SEO Analytics Tools

Google Analytics is a priceless resource that is practically required for any digital marketer serious about SEO.

It provides a wealth of useful information about websites, such as the number of visitors, traffic sources, and demographics by location.

With detailed data from Google Analytics, digital marketers can fine-tune their content strategy and determine what works and what doesn’t.

Google Analytics is one of the best free SEO tools available, and it should be used by every digital marketer.

2. Looker Studio

Looker Studio allows you to combine data from various sources, including Google Search Console and Google Analytics, and create shareable visualizations.

This Data Studio beginner’s guide will be useful if you’re just getting started with it.

More advanced users can learn how to use CASE statements to create better Data Studio segments by visiting this page.

3. Keyword Hero

Missing keyword information?

Leave it to Keyword Hero to fill in the blanks with advanced math and machine learning.

For up to 2,000 sessions per month, this service is free. Keyword Hero is also currently offering a free 90-day trial.

4. Mozcast

Mozcast is the ultimate tool for staying ahead of the game in SEO, as it diligently tracks even the slightest fluctuations in Google’s search algorithm.

With an average of hundreds of updates made to the algorithm each year, keeping a close eye on these developments is crucial for ensuring that your website stays at the forefront of SERP rankings.

5. Panguin Tool

The Panguin Tool by Barracuda Digital is a game-changer for SEO professionals, seamlessly aligning your search traffic with Google’s ever-evolving algorithm updates. With this powerful tool at your disposal, identifying the cause of any sudden drops in traffic is a breeze.

No more guessing or lengthy investigations – simply match the timing of your traffic decline with the corresponding algorithm update and voila, the problem is pinpointed allowing you to take swift action to fix it.

Free Crawling & Indexing Tools

6. Redirect Path

The Redirect Path Chrome extension will highlight HTTP Status Codes 301, 302, 404, and 500.

Client-side redirects such as meta and JavaScript redirects will also be flagged, ensuring that any redirect issue is discovered immediately.

With the click of a button, HTTP headers such as server types and caching headers, as well as the server IP address, can be displayed.

All of these details can also be copied to your clipboard for easy sharing or inclusion in a technical audit document.

7. Link Redirect Trace

Use this Chrome plugin to ensure that all of your link redirects are directing people and crawlers to the correct destination.

8. Quick Click Website Audit

The Quick Click Website Audit is a revolutionary tool that empowers SEO professionals to streamline their workflow and optimize their websites with ease.

This cutting-edge bookmarklet-style extension grants you instant access to a plethora of the industry’s most widely used online SEO tools, all with just a simple click. Imagine never having to manually copy and paste URLs into each tool again, saving valuable seconds with every use. This powerful extension will not only save you time and effort but also give you the competitive edge you need to stay ahead of the game.

9. Screaming Frog SEO Spider

Unlock the full potential of your website with Screaming Frog SEO Spider, The ultimate tool for identifying and resolving SEO errors. This powerful tool thoroughly crawls your website, uncovering a wide range of issues that could be hindering your search engines rankings, such as HTTP header errors, JavaScript rendering issues, excessive HTML, crawl errors, duplicate content, and much more. With Screaming Frog SEO Spider, you can gain a comprehensive understanding of your website’s SEO health and take the necessary steps to optimize it for maximum performance, giving you a competitive edge in the digital landscape.

10. Screaming Frog Log File Analyzer

To confirm search engine bots, check which URLs have been crawled, and study search bot data, upload your log files to Screaming Frog’s Log File Analyzer.

11. SEOlyzer

Another SEO log analysis tool that offers real-time data and page categorization.

12. Xenu

Xenu, one of the first free SEO tools, is a crawler that performs basic site audits and checks for broken links, among other things.

13. Where Goes?

With Where Goes?, you can track where redirection URLs and shortened links go.

14. Check My Links

Check My Links is a powerful Chrome Extension that revolutionizes the way you identify and fix broken links on your website.

With just one click, this advanced tool crawls through your webpage and swiftly identifies the status code of each link, making it easy to spot broken links and take corrective action. The extension color-codes each status code, providing an easy-to-read visual representation of your website’s link status.

With Check My Links, identifying and fixing broken links has never been easier, with the added convenience of copying all bad links to your clipboard with just one click. This extension is a must-have for any website owner looking to boost their SEO and improve the user experience.

15. Robots.txt Generator

Robots.txt Generator is a powerful tool that empowers website owners to take complete control over how their website is crawled by search engines. This intuitive tool generates a correct robots.txt file in an instant, ensuring that search engines are able to easily navigate and index your site.

The tool is not only user-friendly for beginners but also provides advanced customization options for experienced users, allowing you to fully optimize your website’s visibility and search engine rankings. With Robots.txt Generator, you can confidently and efficiently direct search engines to the most important pages on your website, giving your site the best chance of being discovered by potential customers.

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16. HEADMaster SEO

HEADMaster SEO checks URLs in bulk for status code, redirect status, response time, response headers, and HTTP header fields.

Get real-time results, sort and analyze your findings, and export your work to CSV.

17. Keep-Alive Validation SEO Tool

Examine URLs in bulk – or one at a time – to see if their servers support persistent connections, which will make your website load faster.

Using this tool, you can determine what version of HTTP your server is running and whether there are any external connections on your URL.

18. Hreflang Tag Generator

Create hreflang tags so that Google knows which language your website’s pages are in. Google will then be able to search those pages in that language.

19. XML Sitemaps

Without registering, you can create a site map of up to 500 pages for free.

You can get your sitemap as an XML file or by email.


BROWSEO allows you to see how your website appears to search engines.

It basically removes all styling from your webpage and displays the underlying structure. This allows you to determine whether Google’s bot is having difficulty accessing important content on your site.

The SERP preview is a useful feature of this free SEO tool. This displays a preview of how your website will appear in search results.

You can check to see if your titles and meta descriptions are properly optimized and make changes as necessary.

21. SFAIK Screaming Frog Analyzer

Google Data Studio was used to create a robust visualization of Screaming Frog crawls data.

22. SEOWL Google Title Rewrite Checker

This Google Title Rewrite Checker will allow you to see if Google is rewriting the title of a list of pages, allowing for a more in-depth analysis of the Title Tag structure.

WordPress SEO Tools

WordPress is a strong SEO-friendly CMS platform with a plethora of SEO plugin options.

While this isn’t a WordPress-specific list of plugins, there are a few key plugins worth considering.

23. Ahrefs WordPress SEO Plugin

Ahrefs WordPress SEO Plugin will provide you the better-targeted keywords and Automate content audits, monitor backlinks, and grow organic traffic to your WordPress website.

24. Yoast SEO

Yoast SEO Plugin is the Most Install Plugin and Its Helps your content for both google and Visitors, By providing an SEO and readability analysis. Its Also, Helps to rank better by ranking synonyms and related keywords into account.

25. RankMath

RankMath Plugin is the most powerful SEO WordPress plugin that can help you improve the visibility and performance of your website in search engines.

Here are Some of the key features of Rank Math include:

  • On-page analysis
  • Keyword optimization
  • Rich snippets
  • Sitemap generation
  • Redirection manager
  • Google Search Console integration

Read Also: Is ChatGPT Use Of Web Content Fair?

Free Keyword Research Tools

26. AnswerThePublic

SEO Tools free

AnswerThePublic is a handy tool that provides content marketers with useful information about the questions people ask on the internet.

When you enter a keyword, it retrieves popular queries based on that keyword and creates a cool graphic with the questions and phrases that people use when searching for that keyword.

This data provides content creators with insight into potential customers’ concerns and desires, allowing them to create highly targeted content that addresses those needs.

Answer the Public also suggests keywords with prepositions like “versus,” “like,” and “with.”

It is an excellent research tool that can assist you in creating better content that people will enjoy and share.

27. Keyword Explorer

This keyword research tool will provide you with up to 1,000 keyword suggestions, a keyword difficulty score, a click-through-rate date, and an analysis of your SERP results. You are entitled to ten free searches per month.

28. Keyword Planner

Although Google’s Keyword Planner is intended for ad campaigns, it can also be used for keyword research by observing how keywords perform in ads.

29. Keyword Sheeter

This free keyword tool provides keyword volume, cost per click, and competition data.

30. Keywords Everywhere

Keywords Everywhere

Because of the large number of sites for which it provides free search volume, CPC, and competition data, Keywords Everywhere is a must-use keyword research tool:

  • Google Search
  • Google Trends
  • eBay
  • Answer The Public
  • Google Keyword Planner
  • Bing
  • Etsy
  • Soovle
  • Google Search Console
  • YouTube
  • Ubersuggest
  • Majestic
  • Google Analytics
  • Amazon
  • Keyword Sheter
  • Moz Open Site Explorer

It is available for Chrome & Firefox.

31. tool allows you to import Google Docs into WordPress while retaining your formatting and avoiding extra code. Begin with five free exports – no credit card needed.

32. Also Asked

Find out what questions people have about specific keywords and use Also Asked to create content that answers those questions.

Conduct country-specific and language-specific searches. To get started, you can get three free searches.

33. Google Trends

With Google Trends, you can see the interest in a specific term from as recently as an hour ago to as far back as 2004.

Sort by category, country, and search type. View related topics, popularity by region, and the most recently searched for terms, as well as comparisons to other terms.

34. Keyword Surfer

This Chrome extension displays the search volume directly in the Google search results. You can also see the number of keywords and the word count for top-ranking pages.

35. CanIRank

CanIRank, as the name suggests, assists you in determining whether you can rank on the first page of search engines for a specific keyword.

CanIRank, unlike other tools that simply provide data on how competitive keywords are, tells you the likelihood that you’ll rank for a search term and uses AI to make suggestions on how to better target keywords.

CanIRank provides excellent competitive analysis data as well as actionable steps to improve your site’s SEO ranking.

36. Seed Keywords

Create a question or topic for research, send it to your contacts, and have them choose the keywords they would use to find the information you seek using Seed Keywords.

37. Exploding Topics

Exploding Topics, like Google Trends, will help you discover topics that are about to become popularly searched before they become popularly searched!

38. Ubersuggest

Ubersuggest is a straightforward keyword research tool that scrapes data from Google’s Keyword Planner to generate keyword ideas based on a keyword you supply.

Ubersuggest’s ability to filter out irrelevant keywords from search results is an excellent feature.

The tool recently added a feature that allows you to enter a competitor’s domain to get more keyword ideas.

39. Keys4Up

With Keys4Up, you can find related keywords, also known as semantically linked keywords, for any search.

40. Wordtracker Scout

Wordtracker Scout will assist you in determining which keywords people search for when they are ready to make a purchase.

41. KWFinder

KWFinder can help you find long-tail keywords, which are more specific, less frequently used keywords that produce higher results due to their specificity.

Free Link Tools

42. Disavow Tool

USE Google Disavow Tool for removing your website’s toxic Links. Which is totally free.

43. Moz Link Explorer

Moz Link Explorer can display the backlink profile and domain authority of any URL.

44. Link Miner

With the Link Miner extension, you can find out if a given URL has any broken links and learn about the metrics of those links, including search and social data.

45. Backlink Checker

Use this Backlink Checker to learn about all the backlinks to a specific URL.

View the number of referring domains, backlinks, domain and URL ratings, and Ahrefs Rank, which indicates a domain’s position in Ahrefs’ list of most powerful sites.

46. The Anchor Text Suggestion Tool By Linkio

With this Anchor Text Suggestion Tool, you can find the best anchor text for any URL.

47. SendPulse

SendPulse enables the creation of email, notification, and SMS message chains based on user actions, variables, or events.

48. Magic PR

With Magic PR, you can create a press release that is informed by SEO best practices.

49. Scraper

With this Chrome extension, you can scrape data from any URL and export it to a spreadsheet.

50. Help A Reporter (HARO)

Help a Reporter is a website that connects journalists with experts who serve as sources for stories.

51. Streak

With this free extension, you can turn your Gmail inbox into customer relationship management (CRM) software.

Local SEO

52. Google Business Profile

Using a free Google Business Profile, you can connect with customers across Google Search and Google Maps.

53. Whitespark Google Review Link Generator

Use this tool to locate your Google Review listing and create a shortened link to it.

54. Local Search Results Checker

Use Local Search Results Checker to conduct local searches in Google Search or Google Maps.

55. Moz Local Check Business Listing

Use Moz’s Local Business Checker to ensure that your company’s information is correct on various directories.

56. Whitespark Local Citation Finder

With this Local Citation Finder, you can track your citations, discover new opportunities, and obtain the citations that your competitors have.

57. Review Handout Generator

With Whitespark’s Review Handout Generator, you can print instructions for your business on how to leave a Google review via desktop or mobile device.

58. Fakespot Review Checker

This Chrome extension tells you if the product you’re about to buy is from a reputable seller and, if not, suggests a substitute.

59. Mobile SERP Test

Mobile SERP Test from Mobile Moxie allows you to view your local SERPS on a variety of mobile devices.

Mobile SEO

60. Merkle Mobile-First Index Checker

With Mobile-First Index Checker, you can see how your website compares to SEO best practices based on whether it is a desktop or mobile version.

61. Mobile-Friendly Test

Google’s Mobile-Friendly Testing tool can help you determine how mobile-friendly your website is.

62. GTMetrix

GTMetrix can tell you how quickly your website loads. Learn what’s preventing it from loading as quickly as possible and how to optimize load speed.

63. Cloudflare

A free content delivery network (CDN) is a network of servers that speeds up the loading of your content by using a server that is close to the person doing the loading.

Free Multi-Tools

64. Semrush

Semrush is a cutting-edge keyword research and SEO tool that revolutionizes the way you uncover ranking keywords for any page on the internet.

With its comprehensive data, it provides insightful information on keyword rankings, traffic-driving URLs, and 12-month traffic trends.

This powerhouse tool enables you to gain a competitive edge by easily discovering the keywords your competitors rank for and creating compelling content around those terms. With a range of premium features, Semrush offers unlimited access through its paid plans, although it’s not for the budget-conscious.

However, you can still get a taste of its premium capabilities by signing up for a 14-day free trial or by exploring its guide on utilizing features with a free account

65. Chrome DevTools

Google Chrome DevTools includes tools for editing pages in real time. As you come across problems, diagnose them.

66. Marketing Miner

With Marketing Miner, you can get SERP data, ranking, tool reports, and competitive analysis in the form of easy-to-read reports.

67. MozBar

MozBar is an exceptional, free SEO toolbar that seamlessly integrates with the Chrome browser, offering seamless access to advanced metrics on websites and SERPs.

As a Moz user, you can effortlessly access the Page and Domain Authority scores of any page or domain, enabling you to make informed SEO decisions.

The Page Analysis feature provides in-depth insights into the elements of any page, including markup, page titles, attributes, and link metrics, making it easy to optimize your site.

With MozBar, you have the ability to discover keywords, highlight and distinguish links, and compare link metrics between sites in SERPs.

It’s the ultimate tool for on-the-go SEO research, and even more advanced features such as Page Optimization and Keyword Difficulty are available with a MozPro subscription.

68. SEO Minion

With this Chrome extension, you can perform on-page SEO analysis, check for broken links, see a SERP preview, and more.

69. SEOquake

With this Chrome extension, you can view SEO metrics and perform an SEO audit.

70. Sheets For Marketers

This curated list will teach you how to automate tasks in Google Sheets and will lead you to the best automation templates and tools.

71. Sheet Consolidator

Using this simple Excel Sheet Consolidator tool, you can create workbooks with a table of contents and enable hyperlinks by using CSV exports.

72. Google Search Console

Without mentioning the Google Search Console the list wouldn’t be completed

Aside from the fact that the data is from Google, Google Search Console is packed with information about:

  • Keyword Performance & URL performance.
  • Indexation issues.
  • Mobile usability.
  • Sitemap status
  • Core Web Vitals
  • And much more!

73. Small SEO Tools

A collection of content creation tools that includes a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and more.

74. Internet Marketing Ninjas

Check out Internet Marketing Ninjas’ free suite of tools, which includes everything from social tools and schema generator tools to webmaster tools and web design tools.

75. Ahref’s SEO Toolbar

Ahrefs’ free Chrome or Firefox extension provides SEO metrics and SERP information.

76. Bing Webmaster Tools

Keyword reports, keyword research, crawling dates, and other features are available.

Unlike Google Analytics, Bing Webmaster Tools is solely concerned with organic search. A must-have for anyone looking to rank on Bing.

77. Woorank

Woorank is a useful website analyzer that provides useful insights to help you improve the SEO of your site.

It generates an SEO score for your site as well as an actionable “Marketing Checklist” that outlines steps you can take to correct any SEO issues with your site.

The social shareability pane is another cool feature of this free tool. This section provides social network data from popular social networks, such as the number of likes, shares, comments, backlinks, and bookmarks.

Woorank also has an excellent mobile section where you can learn how your pages appear on mobile devices and how quickly they load.

78. SEObility

SEObility offers a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more.

79. Lipperhey

Lipperhey will provide free website analyses, keyword suggestions, SEO analytics, and a backlink checker.

80. Dareboost

This tool will perform an audit of your website’s technical SEO, content, and popularity.

You can also learn which keywords to include on your pages.

81. Siteliner

With Siteliner, you can discover duplicate content, broken links, and page authority, as well as generate an XML sitemap and a detailed report of key site information.

On-Page SEO

82. Counting Characters Google SERP Tool

Counting Characters homepage

While counting characters has long been used to evaluate meta description and title tag length, Google does not count the meta title and description in the number of characters. Instead, it employs pixels.

The Counting Characters tool will provide both the character and pixel counts to ensure that your meta tags are not cut off by an ellipsis, which is represented by (…).

83. Natural Language API Demo

With the Natural Language API Demo, you can use machine learning to determine the sentiment of the text.

Use this information to improve the design of your product or website.

84. Rich Results Test

The Rich Results Test will determine whether your website can support rich results, which are Google results that include non-textual elements such as images.

85. Structured Markup Validator

Google’s structured data tool is no longer available. The Schema Markup Validator is the preferred option.

86. Ryte Structured Data Helper

The Ryte Structured Data Helper will give you a quick overview of how to validate your page’s Schema markup quickly and clearly.

87. Google Tag Manager

Google Tag Manager enables you to manage your website tags without having to edit any code!

88. View Rendered Source

With this Chrome extension, you can see how your browser renders a page, including JavaScript modifications.

The differences between the raw and rendered versions are displayed line by line.

89. Higher Visibility Google SERP Snippet Optimization Tool

With Higher Visibility’s Google SERP Snippet Optimization Tool, you can see what your SERP snippet will look like.

90. Merkle’s Schema Markup Generator

Merkle’s Schema Markup Generator can assist in the creation of JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to guides.

91. Animalz Revive

With Animalz Revive, you can determine which of your pages requires an update or upgrade.

You can see your pages’ traffic, including the percentage of traffic lost since their peak.

92. Copyscape Free Comparison Tool

To detect plagiarism, use Copyscape’s Comparison Tool to determine the percentage of shared text between two different pages.


93. BuzzSumo

With BuzzSumo’s free features, you can discover which content performs best for a specific keyword and who the influencers are for a given topic.

94. Hunter

Hunter will assist you in locating all of the important email addresses associated with a given domain.

95. Email Hunter

Email Extractor tool that saves time and effort. Forget copying and pasting. It collects emails as you browse websites.


When you register and install our extension, you get access to over half a dozen email finder features.

With the Email Finder web app, you can:

  • Upload a list of domains and receive a list of emails using Bulk Domain Search
  • Filter companies by name, industry, size, and more, and find company email addresses with Company Profile Search
  • Upload a file with links to professional social network profiles and receive emails with Social URLs Search
  • Upload a file with first name, last name, and domain or URL to find email addresses in bulk through the Bulk Email Search feature
  • Collect emails in bulk from multiple platforms searching prospects by job title, skills, and location with Linker

You can also search for emails on the go with the Email Finder Chrome extension. Install the plugin and get leads’ email addresses from company websites and search results pages.

97. SimilarWeb

SimilarWeb provides competitor analysis, displaying traffic, top pages, engagement, marketing channels, and more for a given domain.

98. Wappalyzer

Wappalyzer will assist you in determining whether a given website employs a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics.

99. Wayback Machine

With the Wayback Machine, you can view a website over time, including pages that are no longer available on the internet.

100. SEO Explorer

SEO Explorer is a free keyword and link research tool.

Free Rank Checking Tools

101. Ahref’s SERP Checker

See the top ten domains for any given keyword in 171 countries, and get detailed analytics from Ahref’s SERP Checker.


SERPROBOT, as the name suggests, is a dedicated SERP tracking tool.

Set up automatic alerts, control how frequently your SERP is checked, and view visual representations of changes.

103. TrueRanker

TrueRanker is the most accurate and reliable SEO Google Rank Tracker for keyword rankings.

104. Taptimize

Taptimize allows you to track SERPs for up to ten keywords for free and receive actionable SEO tips.

99. Bulk Google Rank Checker

The Bulk Google Rank Checker allows you to view your website’s SERPs for multiple keywords at once.

105. LSI Graph

LSI Graph can help you find related keywords. Examine their trends, traffic volume, CPC, and competition, and eliminate results with low search volume.

Free Site Speed Tools

106. Mobile-Friendly Test

Google’s search algorithm places a high value on a site’s mobile friendliness.

To that end, Google’s Mobile-Friendly Test tool is intended to assist you in determining whether your site is properly optimized for smartphones and tablets.

Simply enter your website’s URL, and it will tell you whether or not your site is mobile-friendly.

The tool also provides suggestions on how to improve your site’s mobile friendliness.

The Page Loading Info feature informs you whether Google can properly access all of the resources on a specific page and what you should do if it can’t.

107. Lighthouse

This is Google’s open-source website speed testing tool. Lighthouse audits performance, accessibility, web apps, SEO, and other areas.

108. Page Speed Insights

With Google Page Speed Insights, you can learn about your website’s page loading speed and how to improve it.

109. allows you to monitor the loading speed of your website on a daily basis.

You can also monitor a competitor’s site speed and conduct audits on demand.

110. WebpageTest

WebpageTest performs site speed tests from various locations using various browsers.


This useful tool assesses page quality, including page loading speed. It will also give you advice and insights to help you improve.

112. Web Vitals

This GitHub extension measures Core Web Vitals, giving you instant feedback on metrics like loading, interactivity, and layout shift.


There is no doubt that SEO is a strategic process, but getting started with implementation costs very little money.

These free SEO tools will assist you in improving the ranking, traffic, and conversion rates of your website.

Tools like Semrush, Moz, and Ahrefs have a lot of great features and can produce amazing results when used correctly.

When you combine the efforts of all SEO tools available to you, you will be one step closer to a successful SEO campaign.

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