All case studies
B2B SaaS
Northwind SaaS
Built a topical authority engine that drove 4x demo pipeline from organic search.
+412%
Demo requests
-58%
MQL CPL
112
Top-3 rankings
The challenge
Northwind was paying premium CPCs to compete with venture-funded incumbents and had no organic moat.
Our approach
We built a pillar-and-cluster content engine, paired with a programmatic comparison-page strategy and a measured link-acquisition program.
The outcome
Demo pipeline from organic 4x'd, paid CPLs dropped by more than half as branded search lifted, and Northwind now ranks top-three for 112 commercial-intent terms.