All case studies
D2C Fashion
Aurora Fashion House
Re-platformed and re-ranked a heritage fashion brand, growing organic revenue 312% in 9 months.
+312%
Organic revenue
1,840 to 6,210
Non-brand keywords
98 / 100
Core Web Vitals
The challenge
Aurora site was a Shopify install with weak category architecture, no schema, and a CWV score below 40 on mobile.
Our approach
State SEO rebuilt the information architecture, deployed a custom theme tuned for performance, shipped product and collection schema, and launched a content program around seasonal intent.
The outcome
Within nine months, organic revenue tripled, non-brand keywords grew 3.4x, and the brand now ranks page one for 24 of its 30 priority terms.